The Sheila Variations 2.0

The Sheila Variations 2.0

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The Sheila Variations 2.0
The Sheila Variations 2.0
Living out loud in public, for better or worse

Living out loud in public, for better or worse

R.I.P. Heather Armstrong

Sheila O'Malley's avatar
Sheila O'Malley
May 20, 2023
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The Sheila Variations 2.0
The Sheila Variations 2.0
Living out loud in public, for better or worse
10
2
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The death of Heather Armstrong, so-called “queen of the mommy bloggers”, launched a flood of associations and memories. It already feels so long ago. 2002, the early wave of blogging, the year I started my own blog. It was a frontier time. Nobody knew what blogs were. People would say, “What’s a blog?” I was irritated by the word “blog”, so in general I called my blog a “site” in a meaningless act of protest. Heather, aka “Dooce”, made it big, as big as you can make it as a blogger. (Okay, maybe the Pioneer Woman, with her Walmart line of cookware - NOT made in the U.S.A., not very pioneer-like, eh? and flowy clothing and television show, has reached the pinnacle. I read Pioneer Woman before she became the “brand” she is today, back when she was just a blogger, eccentric, funny, interesting.).

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